Ali Miller supports Magic Breakfast: healthy breakfasts for hungry children

Every morning over half a million children in the UK arrive at school too hungry or malnourished to learn.

Ali Miller London is supporting Magic Breakfast to help the thousands of children around the UK who are at risk of hunger and malnutrition because their families are too poor to feed them in the morning. Magic Breakfast provides healthy and nutritious breakfasts to thousands of children who would otherwise be too hungry to learn. From now on with your help and support we can raise awareness of the issue of morning hunger and raise funds to feed hungry children. Ali is asking for your generous donation of 90p at the checkout, but if you would like to choose your own amount to donate, please click here

Message from Ali: ‘I’m delighted to be working with Magic Breakfast to help thousands of school children get a good, nutritious breakfast every day, and know that every time you buy one of our tea-sets you will be making a real difference to childrens’ lives around the UK.’

“You focus more on your belly hurting than you do on your learning if you haven’t had breakfast.”

About Magic Breakfast
Magic Breakfast ensures that children at risk of hunger or malnutrition do not enter the classroom at a disadvantage. They provide healthy breakfast food and expert support to 40,300 hungry children via Magic Breakfast clubs in 480 schools across the country. Their focus is on reaching vulnerable children without barrier or stigma, and their aim is to eradicate school child hunger in the morning now, and for good, by creating wider public awareness, campaigning for governmental change and feeding as many hungry children as possible. Beyond food aid, they also provide essential expertise and engagement to help schools educate children and parents on the importance of eating well.

A very real need
The UK has some of the highest levels of hunger and deprivation among the world’s richest nations. 30% of children in the UK are currently living in poverty, with 1 in 5 children suffering from extreme food insecurity. The schools where Magic Breakfast operate have minimum 35% free school meals, compared to a national average of 15%, indicating a household income of under £16,190 p/a.

80% of teachers report that a hungry child is more likely to be restless, unhappy, lethargic, distracted or disruptive in lessons. Quite simply, they are too hungry to learn. By their GCSE year, there is a 28 per cent gap between children receiving free school meals and their wealthier classmates in terms of the number achieving at least 5 A*-C GCSE grades.

Magic Breakfast’s impact – what they do works
The impact on a hungry child of eating breakfast is not only immediate to see, but it can also affect that child’s future path in life. We know that a healthy and nutritious breakfast makes a positive difference to educational outcomes. Out of the 404 schools who responded to our 2017 survey where children had received Magic Breakfast provision;
A recent study by the Institute of Fiscal Studies (IFS) found a strong positive link between the Magic Breakfast school breakfast model and pupil attainment – giving a two-month educational advantage to those children in receipt of a nutritious breakfast over the course of one academic year.

The difference you can make
A Magic Breakfast costs just 30p per child per day. To support one school for one academic year, feeding on average 84 hungry children per day costs as little as £4,914.

Please remember to click on the donate button at the checkout page.

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