AS SEEN ON THE BBC'S SHERLOCK
In 2012, three of Ali's designs were featured in the BBC One's hit TV series Sherlock, starring Benedict Cumberbatch, Andrew Scott and Martin Freeman. The collections included were Home Sweet Home, Hampstead Heath & Alice in Wonderland and became sold out overnight. They continue to be Ali's best-selling collections today.
For the avid fans, see our favourite images from all the episodes we were featured in!